Luckily for event organizers, there is a growing selection of virtual event platforms that contain features ranging from necessary video chat interfaces to sophisticated 3D “virtual reality” layouts. “Only two people on a call can talk at the same time, leaving the majority of attendees feeling disengaged.” While the video chat tool may work well for more passive events - think, webinars, lectures, or keynotes - interactive features are required to boost attendee engagement and exhibitor and sponsor satisfaction.

“Platforms such as Zoom don’t work well for events,” explains Ryan Costello, CEO of the virtual event platform, Event Farm.

While some event organizers may be tempted to turn to the go-to popular communication platform, Zoom, it may not be optimal for larger events focused on building community. Also called online venues, virtual event platforms help recreate or replicate in-person events in a digital setting.Īrguably as (or more) important as selecting a venue for an in-person event, virtual event platforms contain varying interfaces, user experiences, communication features such as video and chat, breakout rooms, networking games, and much more. As the landscape of virtual events evolves, organizers of trade shows, conferences, expositions, summits, keynotes, fundraising events, and even wedding planners grapple with choosing the best virtual event platform for their specific use case.

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